Experian
JUN 2022 - PRESENT
> BRAND DESIGN INTERNSHIP
> TEAM: THE COOLER @EXPERIAN
BRAND IDENTITY | SOCIAL MEDIA | PAID ADS DESIGN | MARKETING ASSETS | VIDEO PRODUCTION | HACKATHON
Experian is a multinational consumer credit reporting company that unlocks the power of data to create opportunities for consumers, businesses and society with innovative technology. They help individuals take financial control and access financial services, businesses make smarter decision and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. Experian scored a 100/100 on Disability:IN's 2022 Best Places to Work for Disability Inclusion.
As a creative intern at Experian's in-house agency, "The Cooler", I designed and developed concepts for Experian’s social media, marketing campaigns, paid ads, YouTube channel, etc. with an emphasis on brand identity and brand strategy. I collaborated with creative directors, art directors, and copywriters in production of storyboards, content and decks. I offered a unique perspective by identifying current trends on social media varifying by demographics, especially the 18 to 24 age group. I also joined Experian’s Q1 Global Hackathon for North America under the Social/Environmental category as a member of the only fully intern team to partcipate, and we won 2nd place. I contributed by designing our product's UI, logo, illustrations, narrative, and presentation video. I was recognized for performance, and was trusted with full responsibility for content of National Cow Appreciation Day on Instagram.
With social media and paid ads assignments, client review is carried out after internal review to make selections of concepts that would carry through production and be delivered publicly. However, with creatives there are always some ideas that will be archived to make place for ones that guarantee better performance. Here are some concepts I made that were not able to go through to production:
