The platform for product growth
The platform for product growth
The platform for product growth
2025
2025
2025
Statsig is a data platform that helps teams make better product decisions. The company grew fast—outgrowing its early-stage brand that reflected what was once a point solution. Expanding into a platform for product growth, the identity needed more structure and flexibility, but also greater restraint. The brand team set out to simplify and elevate the identity by modernizing the logo, refining the visual language, and building a scalable system designed to deliver clarity and cohesion across touchpoints during a period of rapid growth.
Statsig is a data platform that helps teams make better product decisions. The company grew fast—outgrowing its early-stage brand that reflected what was once a point solution. Expanding into a platform for product growth, the identity needed more structure and flexibility, but also greater restraint. The brand team set out to simplify and elevate the identity by modernizing the logo, refining the visual language, and building a scalable system designed to deliver clarity and cohesion across touchpoints during a period of rapid growth.
Statsig is a data platform that helps teams make better product decisions. The company grew fast—outgrowing its early-stage brand that reflected what was once a point solution. Expanding into a platform for product growth, the identity needed more structure and flexibility, but also greater restraint. The brand team set out to simplify and elevate the identity by modernizing the logo, refining the visual language, and building a scalable system designed to deliver clarity and cohesion across touchpoints during a period of rapid growth.
[ role ]
[ role ]
[ role ]
Designer
Designer
Designer
Brand Refresh
Brand Refresh
Brand Refresh
Art Direction
Art Direction
Art Direction
[ team ]
[ team ]
[ team ]
Cat Lee / Lead
Cat Lee / Lead
Cat Lee / Lead
Pranav Jakhar
Pranav Jakhar
Pranav Jakhar
[ merch partner ]
[ merch partner ]
[ merch partner ]
Brilliant Gifts
Brilliant Gifts
Brilliant Gifts
The idea of a "platform" became the anchoring motif across the system, both conceptually and visually. Assets are grounded by a simple, structural base, paired with an RGB gradient glow that brings focus and dimensionality to what sits on top. This was inspired by whiteboards in the office: shared spaces filled with notes, diagrams, problems, and ideas in progress. That sense of collaboration and possibility shaped a system built from clear foundations, designed to highlight what teams are building as they grow.
The idea of a "platform" became the anchoring motif across the system, both conceptually and visually. Assets are grounded by a simple, structural base, paired with an RGB gradient glow that brings focus and dimensionality to what sits on top. This was inspired by whiteboards in the office: shared spaces filled with notes, diagrams, problems, and ideas in progress. That sense of collaboration and possibility shaped a system built from clear foundations, designed to highlight what teams are building as they grow.
The idea of a "platform" became the anchoring motif across the system, both conceptually and visually. Assets are grounded by a simple, structural base, paired with an RGB gradient glow that brings focus and dimensionality to what sits on top. This was inspired by whiteboards in the office: shared spaces filled with notes, diagrams, problems, and ideas in progress. That sense of collaboration and possibility shaped a system built from clear foundations, designed to highlight what teams are building as they grow.
The refreshed identity scaled seamlessly into events like An Evening with Acquired. Using the same underlying system, I extended the identity across socials, signage, and physical details, creating a cohesive and elevated experience that supported strategic relationship-building.
The refreshed identity scaled seamlessly into events like An Evening with Acquired. Using the same underlying system, I extended the identity across socials, signage, and physical details, creating a cohesive and elevated experience that supported strategic relationship-building.
The refreshed identity scaled seamlessly into events like An Evening with Acquired. Using the same underlying system, I extended the identity across socials, signage, and physical details, creating a cohesive and elevated experience that supported strategic relationship-building.
Beyond events, the refreshed identity translated into the redesign of Statsig’s merch site where we revealed our first drop, The Launch Collection. I led the E2E design while managing an external vendor partnership with Brilliant Gifts. We materialized the new brand into physical items by applying the same system, restraint, and structure to create merch built for everyday wear.
Beyond events, the refreshed identity translated into the redesign of Statsig’s merch site where we revealed our first drop, The Launch Collection. I led the E2E design while managing an external vendor partnership with Brilliant Gifts. We materialized the new brand into physical items by applying the same system, restraint, and structure to create merch built for everyday wear.
Beyond events, the refreshed identity translated into the redesign of Statsig’s merch site where we revealed our first drop, The Launch Collection. I led the E2E design while managing an external vendor partnership with Brilliant Gifts. We materialized the new brand into physical items by applying the same system, restraint, and structure to create merch built for everyday wear.
Following the refresh, key product entry points needed to reflect the new identity. I partnered with Product to redesign the sandbox registration modal and console sign-up and sign-in flows, carrying forward Statsig's visual language into the product and ensuring the first interaction felt cohesive, intentional, and on-brand.
Following the refresh, key product entry points needed to reflect the new identity. I partnered with Product to redesign the sandbox registration modal and console sign-up and sign-in flows, carrying forward Statsig's visual language into the product and ensuring the first interaction felt cohesive, intentional, and on-brand.
Following the refresh, key product entry points needed to reflect the new identity. I partnered with Product to redesign the sandbox registration modal and console sign-up and sign-in flows, carrying forward Statsig's visual language into the product and ensuring the first interaction felt cohesive, intentional, and on-brand.
Posters became a flexible extension of the brand system, built on the same underlying structure of typography, layout, and color. From core values to quotes and internal references, the format allowed the system to stretch while staying cohesive and reinforcing team culture, giving shared ideas a visible presence in any space.
Posters became a flexible extension of the brand system, built on the same underlying structure of typography, layout, and color. From core values to quotes and internal references, the format allowed the system to stretch while staying cohesive and reinforcing team culture, giving shared ideas a visible presence in any space.
Posters became a flexible extension of the brand system, built on the same underlying structure of typography, layout, and color. From core values to quotes and internal references, the format allowed the system to stretch while staying cohesive and reinforcing team culture, giving shared ideas a visible presence in any space.
